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What is the Seniors Real Estate Specialist® (SRES®) Designation and Why is it Important For Seniors?

Whether you’re a maturing senior or assisting your parents with a real estate transaction, SRES® designees have unparalleled training and experience in Seniors real estate.

For one thing: 20% of Florida’s population is 65 or older. That’s over 4  million Floridians.

The REALTOR® with an SRES® designation brings valuable insight into the unique home buying and selling needs of Florida Seniors.

It’s one thing to be an experienced, successful REALTOR®. Knowing the demographics and psychographics of your clientele is another thing altogether. The SRES® designation for real estate professionals came from a clear need to better serve the interests of over 4 million current and future Florida Seniors. Hence, the SRES® Mission, Vision, and History reads,

“Since 2007, Seniors Real Estate Specialist® (SRES®) designees have been helping maturing Americans with their needs. As a part of the National Association of REALTORS® family of designations, the SRES® designation is conferred to REALTORS® who complete in-depth training in a wide variety of topics related to homebuyers and sellers over the age of 50, including:

  • Senior housing options—from active adult communities to aging in place
  • Reverse mortgages
  • Downsizing and rightsizing
  • Using pensions, 401(k) accounts, and IRAs in real estate transactions

The mission of the SRES® Council is to promote member success by providing high quality training and tools necessary to position the SRES® designee as the trusted real estate resource for the senior market.

Our vision is to create a community of REALTORS® and related professionals dedicated to serving the real estate needs of senior consumers.”

There are many factors impacting the decisions you make when buying or selling a home. These factors evolve throughout your lifetime. Your need for a big backyard and good schools for the kids gave way to a smaller home with the lower maintenance of an empty nest. 

You’ve heard the old saying about walking a mile in someone else’s shoes. Well, think of the REALTOR® with the SRES® designation as one who did just that and brings all that intuition and more to the conversation of buying or selling a home. Understanding those unique, individual needs, care-abouts and concerns is the essence of the SRES professional. 

Why work with an SRES®?

Whether you’re a maturing senior or assisting your parents with a real estate transaction, SRES® designees have unparalleled training and experience in Seniors real estate, including:

  • Helping manage the financial and emotional challenges of selling a long-held family home
  • Creating a customized plan to market and sell property
  • Exercising the necessary care, diligence and sensitivity needed in the understandably disruptive process of selling a home
  • Comprehending a unique set of needs and creating a customized plan to ensure a home purchase meets those needs now and in the future
  • Sharing specialized knowledge in reverse mortgages, 401(k) accounts, and IRAs for a real estate transaction
  • Seamlessly integrating support resources from a vast network of movers, attorneys, home inspectors, and other experts into the process
  • Counseling Seniors on Aging In Place

Interested? Explore resources and find out more by visiting this link:

As an SRES® designee, we’ll make sure your home buying or selling experience is in good, capable hands. We’re always on call.

The preceding is a continuation to our blog on “Five Thoughts On Convincing Your Parents Senior Care Is Right For Them” focusing on children helping their parents transition to senior living. You can jump to that article from this link.

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